Privacy Policy

At Éktaraa, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, shared, and safeguarded when you visit or make a purchase from https://ektaraa.com (the “Website”).

This Policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Consumer Protection (E-Commerce) Rules, 2020.

By accessing or using our Website, you agree to the terms of this Privacy Policy.

1. Personal Information We Collect

When you use our Website, we collect the following categories of information:

(a) Device Information

Automatically collected information about your device, including:

  • Browser type and version
  • IP address
  • Time zone
  • Cookies installed on your device
  • Pages/products viewed, referring websites or search terms, and browsing behavior

Technologies used:

  • Cookies – Data files placed on your device (you can disable via your browser settings; more at www.allaboutcookies.org)
  • Log Files – Collect IP, browser type, ISP, referring/exit pages, and timestamps
  • Web Beacons / Tags / Pixels – Electronic files that track browsing behavior

(b) Order Information

When you place an order or attempt to make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Email address and phone number
  • Payment details (Note: Éktaraa does not store credit/debit card details or UPI PINs. Payments are processed securely via third-party payment gateways).

Together, Device Information and Order Information are referred to as “Personal Information”.

We rely on you to provide accurate and authentic details. Éktaraa is not responsible for the accuracy of personal information provided by you.

2. How We Use Your Personal Information

We use your Personal Information for the following purposes:

  • To process and fulfil your orders (including payment processing, shipping, invoicing, and order confirmations)
  • To communicate with you about your order, queries, or support requests
  • To screen transactions for fraud and security risks
  • To improve and optimize our Website experience (analytics, customer journey insights, marketing campaign analysis)
  • To send you promotional or informational updates in line with your preferences

3. Sharing Your Personal Information

We share your Personal Information only as necessary and always with safeguards:

  • Service Providers – Shopify (our e-commerce platform) and other third-party vendors to operate our Website, payment gateways, and logistics.
  • Analytics – Google Analytics to understand customer usage patterns. (Opt-out: Google Analytics Opt-Out)
  • Legal Compliance – To comply with applicable laws, regulations, court orders, or lawful government requests.

We do not sell or rent your personal information to third parties.

4. Behavioural Advertising

We may use your Personal Information to provide relevant advertising, including retargeted ads across platforms (Google, Facebook, Instagram, etc.).

You may opt out using the following:

5. Do Not Track

Our Website does not alter its data collection practices in response to “Do Not Track” signals from browsers.

6. Your Rights

  • You may review, correct, update, or delete your personal data by contacting us at support@ektaraa.com.
  • You may withdraw consent for processing your data at any time by writing to us. Please note: withdrawal may limit our ability to provide certain goods/services.
  • We will process such requests within 60 days of receipt.
  • If you are located in the European Union, you may exercise rights under GDPR, including the right to access, rectify, or erase your data, and data portability.

7. Data Retention

We retain Order Information for as long as necessary to provide our services or as required by law. You may request deletion of your information by writing to support@ektaraa.com.

8. Security Practices

We adopt reasonable security practices and procedures to protect your Personal Information, including encryption, secure servers, and access controls. However, no electronic storage or transmission method is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review the Policy periodically.

10. Agreement to Receive Communication

By using our Website and services, you consent to receive communications from us via:

  • Email
  • SMS / RCS
  • In-app or website notifications
  • Promotional and marketing campaigns

You may opt out of promotional communications by clicking the “unsubscribe” link in our emails or contacting us directly.

11. Contact Us

For privacy-related queries, concerns, or complaints, please contact:

Primary Contact
📧 support@ektaraa.com

Grievance Officer
👤 Harish Samala – Co-Founder, CTO & CPO
📧 harish.samala@ektaraa.com

Nodal Officer (Consumer Protection Act, 2019)
👤 Bindu Gunti – Chief Executive Officer
📧 ceo@ektaraa.com

Working Hours: 10:00 AM – 7:00 PM (Monday to Saturday)


✨ Care That Lasts Like You Do

Crafted to Last, Cared for with Love


Each Éktaraa piece is made from stainless steel with a premium PVD coating, offering lasting colour and radiance.

Our jewelry is resistant to tarnish, water, and everyday wear -but with a touch of care, it will shine even longer.

After every wear, gently wipe your piece with a soft cloth and store it in a dry pouch.

Because true beauty lies in how we care for what we love.

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Keep the Glow, Avoid the Harsh


Your Éktaraa jewelry is made to move with you - through workdays, travels, and special moments.

To protect its elegant coating, avoid direct contact with perfumes, lotions, or harsh chemicals.

These elements can dull the surface over time.

Treat each piece gently, and it will continue to reflect your rhythm - bright, graceful, and enduring.

Live in It, but Pause for Care


Éktaraa jewelry is crafted to be worn daily - it’s waterproof, sweat-resistant, and built for modern life.

Still, it’s best to remove your jewelry before swimming, bathing, or heavy activity.

This helps preserve its natural sheen and keeps the coating flawless.

We believe luxury isn’t fragile — it just needs a mindful pause now and then.

Store It with Soul

When you’re not wearing your Éktaraa piece, let it rest beautifully.

Store it separately in the Éktaraa pouch or jewelry box to avoid scratches or moisture.

Our packaging isn’t just functional - it’s designed to protect, preserve, and elevate your jewelry over time.

Because elegance is as much about how you wear it, as how you keep it.