Éktaraa is more than jewelry; it's a conversation between two worlds. Born from a vision to infuse the timeless chic of Parisian design with the rich, soulful artistry of India, we craft demi-fine jewelry that resonates with the rhythm of the modern urban Indian woman. We believe luxury should be accessible, high-quality, and reflective of your unique journey. Welcome to the heart of Éktaraa -wear your rhythm.
Éktaraa is more than jewelry; it is a conversation between two worlds, a rhythm that refuses to fade. Born from a vision to infuse the timeless chic of Parisian design with the rich, soulful artistry of India, we craft demi-fine jewelry that resonates with the pulse of the modern urban Indian woman.
The contemporary wearer requires elegance that is effortless, meaningful, and enduring. Éktaraa was created to fill this space, transforming the emotional depth of heritage into wearable, everyday luxury that speaks the universal language of French elegance. This is the essence of Wear Your Rhythm.
The Origin: Where Minimalism Met Meaning
The genesis of Éktaraa began with a realization that the market presented a choice between two extremes: imitation jewelry that often faded and lacked soul, or traditional pieces that felt heavy, ceremonial, and ill-suited for the subtle rhythms of daily life.
The Founder’s Journey: A Tale of Two Worlds
Our founder’s vision was shaped by two distinct, yet complementary, experiences:
- The Indian Soul: Growing up, jewelry was a "living language." Pieces carried memories - a grandmother's bangles whispering tales of the past, a mother’s earrings radiating strength. This instilled the belief that jewelry must hold meaning, emotion, and memory.
- The Parisian Influence: A move to France introduced the quiet power of minimalism. French design emphasizes that elegance arises from restraint, balance, and effortless chic- a contrasting perspective where simplicity carries its own depth.
The brand was born from the desire to resolve this duality: to blend French minimalism with an Indian soul, creating pieces that are both timeless and deeply meaningful.
I grew up in India, where jewelry holds memory. Then, I found Paris, where design holds restraint.
Éktaraa is the collision of these two worlds. We don’t just make demi-fine jewelry; we engineer the perfect rhythm: French elegance that has finally found its soul. This is luxury defined by what you leave out, not what you pile on.
Stop choosing between soul and style. Wear Your Rhythm.
Bindu Yashaswini GUNTI - Founder & CEO
