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PVD vs Gold Plating: Which Lasts Longer?: A Practical Guide for India

By Umapathi, Jewellery Expert - Ektaraa PVD vs gold plating which lasts longer in India is really a material question. The right answer depends on base metal, coating ...

May 20 2026 Ektaraa Official 0 Comments

Modern Minimalist Mangalsutra India: A Practical Guide

By Bindu Gunti, Founder - Ektaraa Good everyday jewellery should make getting dressed easier. It should look polished, feel comfortable, and survive real Indian routin...

May 19 2026 Ektaraa Official 0 Comments

Minimalist Jewellery India: A Practical Guide

By Bindu Gunti, Founder - Ektaraa Good everyday jewellery should make getting dressed easier. It should look polished, feel comfortable, and survive real Indian routin...

May 18 2026 Ektaraa Official 0 Comments

Best Jewellery Brand for Sensitive Skin India: A Sensitive-Skin Buying Guide

Sensitive-skin jewellery is personal. No brand can promise that every skin type will react the same way, but you can reduce risk by choosing clearer materials, smoothe...

May 14 2026 Ektaraa Official 0 Comments

Ektaraa nickel-free jewellery blog cover showing a modern Indian woman in an off-white saree with gold-tone hoops, necklace, bracelet and rings for sensitive-skin daily wear.

Nickel-Free Jewellery Brands India: A Sensitive-Skin Buying Guide

Sensitive-skin jewellery is personal. No brand can promise that every skin type will react the same way, but you can reduce risk by choosing clearer materials, smoothe...

May 12 2026 Ektaraa Official 0 Comments

How to Choose the Best Jewellery Brand for Daily Wear in India

By Harish, Co-Founder - Ektaraa The best jewellery brand for daily wear is not simply the one with the largest catalogue or the loudest promise. For Indian routines, t...

May 08 2026 Ektaraa Official 0 Comments