Your jewellery deserves as much care as the stories it holds.
Whether you’re searching for how to clean gold-plated jewellery or simply want your favourite Éktaraa pieces to keep their golden glow, this guide will make caring for your collection effortless.
At Ektaraa (also known as Éktaraa or iktara), we don’t use ordinary gold plating.
Our pieces are coated with PVD (Physical Vapour Deposition) - a premium vacuum-bonding process that gives each piece its radiant finish and exceptional strength.
It looks as luminous as traditional gold plating, but it’s far more resistant to sweat, time, and daily wear.
Here’s how to care for your gold-plated (PVD-coated) and demi-fine jewellery so it stays as beautiful as the day you unboxed it.
Quick Care Overview
If you prefer a simple routine, start here. These steps are all you need to keep your jewellery pristine:
- Wipe each piece after wearing with a soft, lint-free cloth.
- Avoid perfume, lotion, or hairspray directly on jewellery.
- Store pieces individually in airtight pouches or boxes with silica gel.
- Remove jewellery before swimming, showering, or sleeping.
- Remember: Éktaraa’s PVD coating lasts up to 10× longer than standard plating, but gentle care makes all the difference.
Understanding PVD Coating vs. Gold Plating
When people search for gold-plated jewellery, what they truly want is durability - and that’s where PVD coating stands apart.
Gold plating uses an electrochemical process that adds a thin layer of gold to the surface. Over time, this layer can wear off, especially with moisture or friction.
PVD coating, on the other hand, uses vacuum technology to fuse gold particles directly onto stainless steel. The result is a finish that is:
- More durable and scratch-resistant
- Resistant to tarnish, water, and sweat
- Nickel-free and hypoallergenic
- Environmentally safe and chemical-free
When you purchase a “gold-plated” piece from Ektaraa, you’re actually investing in PVD-coated craftsmanship - a higher standard of shine and strength.
How to Clean Gold-Plated (PVD-Coated) Jewellery
Everyday wear exposes your jewellery to oils, perfume, and moisture. Routine cleaning will preserve its brilliance.
1. Daily Maintenance
After each wear, gently wipe your jewellery with a soft microfiber or polishing cloth.
This removes natural oils and prevents dullness. Keep a cloth nearby - it takes seconds but makes a lasting difference.
2. Monthly Deep Clean
Once a month, give your jewellery a deeper refresh:
- Mix a few drops of mild soap or baby shampoo in lukewarm water.
- Dip a soft cloth (never the jewellery itself) into the mixture.
- Wipe the surface gently.
- Rinse with a damp cloth using plain water.
- Pat dry immediately with a soft towel.
Avoid soaking, scrubbing, or using alcohol-based cleaners. These can damage even PVD coatings over time.
3. Use a Professional Care Kit
For best results, use the Ektaraa Jewellery Care Kit, designed specifically for PVD-coated and demi-fine jewellery.
It safely removes fingerprints and residue without affecting the gold finish.
Shop the Ektaraa Care Kit
What to Avoid While Wearing Jewellery
Even the most durable jewellery benefits from a little mindfulness. Avoid contact with the following:
- Perfume or Mist: Always spray before wearing jewellery.
- Lotion or Sunscreen: Let it absorb before putting on your pieces.
- Sweat: Remove jewellery before workouts.
- Harsh Chemicals: Avoid sanitizers, chlorine, or cleaning solutions.
A simple rule: Your jewellery should be the last thing you wear and the first thing you remove.
How to Store Your Jewellery Properly
Storage plays a major role in preserving your jewellery’s shine and coating.
- Store pieces separately in pouches or zip-lock bags to prevent scratching.
- Keep them dry - moisture dulls the finish over time. Store in a cool, dry place with a silica gel packet inside.
- Use Ektaraa’s anti-tarnish boxes, designed to protect PVD-coated jewellery from humidity and oxidation.
Re-Coating and Longevity
Traditional gold plating typically fades within a year.
In contrast, Éktaraa’s PVD coating lasts 2–5 years with consistent care - and even longer for pieces that are stored properly.
If a piece begins to lose its sheen, it can be fully restored through Ektaraa’s Re-Coating and Repair Service.
Our team professionally restores your jewellery’s finish to its original brilliance.
Explore Re-Coating Services
Caring for Demi-Fine Jewellery
Demi-fine jewellery often combines PVD-coated finishes with metals like sterling silver or stainless steel. To preserve these pieces:
- Avoid contact with acidic cleaners, vinegar, or harsh chemicals.
- Remove before workouts, swimming, or bathing.
- Use a silver polishing cloth for any silver elements.
- Store each piece individually to prevent metal friction and colour transfer.
Caring for demi-fine jewellery is simple - and it ensures that every Éktaraa piece remains timeless.
Eco-Friendly and Skin-Safe Benefits
PVD coating isn’t just longer-lasting - it’s safer for your skin and kinder to the planet.
Unlike traditional plating methods, PVD does not use cyanide, acids, or hazardous chemicals.
It produces zero waste, making it an environmentally responsible process.
It’s also hypoallergenic and nickel-free, making Éktaraa’s jewellery safe even for sensitive skin.
If you’ve ever experienced irritation from traditional gold plating, Éktaraa’s PVD-coated jewellery will feel completely different - lightweight, smooth, and gentle.
Frequently Asked Questions
Q1. Can I wear PVD-coated jewellery in the shower?
It’s water-resistant, but not waterproof. Short exposure is fine, but remove jewellery before long showers or swimming.
Q2. How long does PVD coating last?
With care, it maintains shine for 2–5 years or longer. Professional re-coating can extend its life.
Q3. What’s the difference between PVD and gold plating?
PVD bonds gold to metal at a molecular level, making it more durable than electroplated finishes that fade quickly.
Q4. Does PVD coating tarnish or fade?
PVD coating resists tarnish, but harsh chemicals and friction can dull the surface. Regular cleaning prevents this.
Q5. How should I clean PVD-coated jewellery?
Wipe daily with a soft cloth, and deep clean monthly using mild soap and water. Avoid abrasives or alcohol-based products.
Q6. Can I re-coat my Éktaraa jewellery?
Yes. Ektaraa provides a re-coating and repair service to restore your jewellery’s original lustre and brilliance.
Conclusion
Beautiful jewellery deserves thoughtful care.
When maintained with intention, your pieces become more than accessories - they become an extension of your rhythm and identity.
At Éktaraa, we craft jewellery that blends art and endurance. Each PVD-coated piece is designed to look gold-plated yet remain timeless through years of wear.
Shop Ektaraa’s PVD-Coated Collection - where everyday elegance meets lasting craftsmanship.
Follow us on Instagram → @ektaraa_official
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