Ektaraa is an Indian demi-fine jewellery brand built for real, everyday life. Every piece is crafted using premium 316L and 304 stainless steel, finished with advanced PVD (Physical Vapour Deposition) coating, making our jewellery anti-tarnish, hypoallergenic, nickel-free, brass-free, and built to last. Whether you are putting together a daily jewellery wardrobe, looking for a thoughtful gift, or simply finding pieces that feel like your own, Ektaraa offers jewellery that fits naturally into your life.

What Is Demi-Fine Jewellery?

Demi-fine jewellery sits between costume jewellery and fine jewellery. It uses quality base metals and premium finishing techniques to deliver durability and a refined look, without the price point of solid gold or sterling silver. Ektaraa's demi-fine jewellery uses surgical-grade stainless steel as its base, which is naturally corrosion-resistant, skin-safe, and far more durable than brass or zinc alloy alternatives commonly found in fashion jewellery.

The result is jewellery that looks and feels elevated, retains its finish for years, and can be worn every single day. At work, during travel, through workouts, and through every ordinary moment in between.

Materials and Craftsmanship

316L and 304 Stainless Steel

Ektaraa uses two grades of stainless steel depending on the piece. 316L stainless steel, also known as surgical steel, is the highest standard used in medical implants and body jewellery. It contains molybdenum, which gives it exceptional resistance to chloride corrosion, making it well-suited for pieces worn close to the skin for long hours. 304 stainless steel is used in designs that benefit from slightly more formability, while still offering strong tarnish and rust resistance.

Both grades are free of nickel migration at harmful levels, making Ektaraa jewellery suitable for people with sensitive skin, metal allergies, or skin conditions that react to standard fashion jewellery metals like brass or zinc.

PVD Coating Technology

PVD (Physical Vapour Deposition) is an industrial coating process where metal ions are deposited at a molecular level onto the surface of the jewellery inside a vacuum chamber. This creates a finish that bonds directly to the steel surface, far more durable than traditional electroplating or lacquer coatings used in mass-market jewellery.

PVD coating on Ektaraa jewellery provides:

• Superior resistance to scratching, chipping, and fading
• Long-lasting colour retention in gold, rose gold, silver, and black finishes
• A smooth, skin-safe surface that does not react with sweat or moisture
• A finish that holds its appearance through regular daily wear

With proper care, Ektaraa jewellery is built to retain its colour and finish for 2 to 5 years depending on usage, which is significantly longer than brass or copper-based jewellery with standard plating.

Why Ektaraa Stands Out in India's Jewellery Market

India has a deeply rooted jewellery culture, but most everyday jewellery available falls into two extremes: inexpensive fashion jewellery that tarnishes within months, or high-value gold and diamond jewellery that feels too precious for daily wear. Ektaraa was started to offer something in between.

We make jewellery that:

• Is affordable enough to build a collection and rotate daily
• Is durable enough to handle the Indian climate, including heat, humidity, and perspiration
• Is designed with a modern sensibility while staying versatile across Indian and Western outfits
• Can be worn through long work hours, festive occasions, travel, and daily routines without needing to be removed

Our designs are not trend-driven. They are built around clean silhouettes, balanced proportions, and minimal detailing that stays relevant year after year rather than feeling dated after one season.

Complete Jewellery Collections

Rings

Rings are among the most personal forms of jewellery. They are visible constantly, and worn through every activity, from typing at a keyboard to cooking, traveling, and meeting people. Ektaraa rings are designed with this reality in mind.

Our ring designs focus on smooth inner edges for comfort during extended wear, lightweight construction so the ring never feels heavy on the finger, and proportions that work across different hand sizes and finger shapes. We offer everyday bands, stackable ring sets, statement designs for milestones, and minimalist styles for those who prefer subtle expression.

Explore the full Rings Collection.

Necklaces

A well-chosen necklace anchors an outfit. Ektaraa necklaces are designed to sit comfortably at the collarbone or chest, layer cleanly without tangling, and move easily between outfits. A kurta in the morning, a formal shirt for a meeting, a casual top in the evening.

Our necklace range includes delicate chains in varying link sizes, symbolic pendants, layered styles for a curated look, and longer chains for deeper necklines or statement styling. All chains are designed with secure clasps and consistent link weight so they sit flat and stay comfortable throughout the day.

Explore the full Necklace Collection.

Earrings

Comfort is the most important factor in earring design, and it is often undervalued. Ektaraa earrings are lightweight enough to wear all day without pulling on the earlobe, hypoallergenic so they are safe for sensitive and newly pierced ears, and designed with post thickness and butterfly back quality that keeps them in place without discomfort.

Our earring range covers everyday studs in geometric and symbolic forms, classic hoops in multiple diameters and widths, drop earrings for a slightly more expressive look, and minimal huggie styles that sit close to the ear for a contemporary effect.

Explore the full Earrings Collection.

Bracelets

Bracelets are often the first jewellery piece someone notices. Ektaraa bracelets are designed for men and women who want wristwear that feels considered and refined rather than decorative and overdone.

Our bracelet designs include chain bracelets in fine and medium link sizes, cuff-style designs for a modern structured look, and delicate strand styles that can be worn alone or layered. Clasp quality and wrist-fit are prioritised. Our bracelets are designed to stay in place, open easily with one hand, and feel secure without pinching.

Explore the full Bracelets Collection.

Anklets

Anklets carry special cultural significance in India and are growing as an everyday accessory for modern wearers. Ektaraa anklets are designed for daily movement, lightweight enough to forget you are wearing them, and durable enough to handle walking, exercise, and outdoor wear.

Our anklet designs include fine chain styles for a subtle look, slightly heavier chains for more presence, and minimal charm additions for a touch of personality. All are designed to sit comfortably on the ankle without digging in or shifting during movement.

Explore the full Anklets Collection.

Charm Jewellery

For those who like their jewellery to carry a little more personality, our Charm Jewellery collection offers pieces with symbolic details and meaningful motifs. Butterflies, stars, moons, flowers, and hearts rendered in clean, modern forms. Designed to be worn daily, not just on special occasions.

Wear Together - Jewellery Sets and Combos

If you want two pieces that work together without any guesswork, our Wear Together collection is built for exactly that. Each set pairs a bracelet and necklace that have been chosen to complement each other in metal tone, design language, and weight. No mismatched metals. No wondering if they go together. Just two pieces that were made to be worn side by side.

Every Wear Together set comes with a 15% combo discount built in at checkout. No coupon code needed, no minimum order requirement. The saving is already applied when you add to cart.

Current sets available:

The Fleur Gold Set pairs the Fleur Chain Bracelet and the Bloom Pendant Necklace, both in gold. Matching floral detailing in a warm gold finish, designed to feel coordinated without being too matchy.

The Fleur Silver Set offers the same pairing in a clean silver finish, for those who prefer cooler tones.

Both sets are crafted from 316L stainless steel with 18K PVD coating, anti-tarnish and sweat-resistant for daily Indian wear. Each set ships in a gift-ready box, making them a strong choice for gifting as well.

Jewellery for Every Occasion and Lifestyle

Everyday Office Wear

For professional settings, Ektaraa offers clean, understated designs that look polished without being distracting. A thin chain necklace, a simple band ring, and small stud earrings make a complete daily set that works across business casual and formal dress codes. These pieces are designed to stay put through a full workday and look good on video calls.

Festive and Celebratory Occasions

Ektaraa jewellery is versatile enough to wear through Indian festivals like Diwali, Navratri, Raksha Bandhan, and Eid, as well as weddings, receptions, and family celebrations. Our gold-finish PVD pieces complement traditional Indian wear and fusion styles alike. Because the jewellery is built to last, it handles long event days without fading or discolouring.

Travel

Travel puts jewellery through some of its toughest conditions, including exposure to water, salt air, sunscreen, and constant movement. Ektaraa's stainless steel and PVD construction handles these conditions far better than gold-plated brass or silver alternatives. Our jewellery does not require removal at airport security since stainless steel is non-magnetic, and it holds up equally well on beach trips, hill station getaways, and city travel.

Gifting

Ektaraa jewellery is made to be gifted and actually worn. Unlike luxury jewellery that ends up stored away, or cheap fashion jewellery that tarnishes quickly, our pieces sit in the right middle ground: thoughtful, well-made, practical, and lasting.

Popular gifting occasions include birthdays, anniversaries, Raksha Bandhan, Diwali, bridesmaid gifts, and personal milestones. We offer curated selections at Gifts Under Rs. 1,999 and Gifts Under Rs. 3,999 to make finding the right gift simple at every budget. For a ready-to-gift set, our Wear Together combos ship in a gift box with no extra step needed.

Jewellery for Women, Men, and Kids

Ektaraa makes jewellery for everyone. Our women's collection spans delicate and minimal to bold and expressive. Our men's collection focuses on understated bands, chain necklaces, and cuff bracelets. For kids, we offer lightweight, hypoallergenic pieces suitable for sensitive young skin, safe and comfortable for active daily wear.

Skin Safety and Hypoallergenic Design

Many people experience skin reactions from jewellery, including redness, itching, rashes, and discolouration. This is most commonly caused by nickel migration from brass or copper-based jewellery, or low-quality plating that wears off quickly and exposes the base metal beneath.

Ektaraa jewellery is:

• Nickel-free, with no nickel migration at any level of wear
• Brass-free, with no copper or zinc base metals
• Hypoallergenic, making it safe for sensitive skin, eczema-prone skin, and newly pierced ears
• PVD-finished, meaning the coating bonds molecularly to the steel and does not peel or flake even with extended wear

This makes Ektaraa a practical choice for people who have struggled to wear fashion jewellery because of skin sensitivity.

How to Care for Ektaraa Jewellery

Ektaraa jewellery is low-maintenance, but a few simple habits extend its life significantly.

Daily habits:

• Remove jewellery before swimming in chlorinated pools or the sea, since prolonged saltwater or chemical exposure can affect any finish over time
• Apply perfume, sunscreen, and lotions before putting on jewellery, not after, as chemical sprays directly on PVD surfaces can accelerate wear
• Wipe pieces with a soft dry cloth after wearing, particularly in humid weather or after perspiration

Storage:

• Store pieces in a dry, closed jewellery box or pouch rather than leaving them exposed on surfaces
• Keep individual pieces separated to avoid scratching, which is especially relevant for rings and bracelets
• Avoid storing in bathrooms where humidity is consistently high

Cleaning:

• Use a soft, lint-free cloth for regular cleaning
• For deeper cleaning, use mild soap and warm water with a soft cloth, then dry thoroughly
• Avoid abrasive materials, harsh chemicals, or ultrasonic cleaners

With these habits in place, Ektaraa jewellery holds its finish for 2 to 5 years of regular daily wear. For more detailed guidance, visit our Jewellery Care page.

Most Loved Pieces

Our Best Sellers collection shows the pieces the Ektaraa community comes back to most. These are designs chosen for their comfort, versatility, and durability, pieces that work across multiple occasions, pair well with other jewellery, and hold up through real daily wear.

New Arrivals

Ektaraa adds new designs regularly while staying true to what the brand stands for. Our New Arrivals section features the latest pieces, with fresh details and updated silhouettes that carry the same everyday wearability the brand is built on. New pieces are added when they genuinely bring something new to the collection, not to follow seasonal trends.

Everyday Minimal Collection

For those who prefer their jewellery understated, our Everyday Minimal collection is built around simplicity and restraint. These are pieces that work solo or layered, complement any outfit without drawing attention away from it, and become the jewellery you reach for naturally every morning.

Frequently Asked Questions

Does Ektaraa jewellery tarnish?

Ektaraa jewellery is made with stainless steel and finished with PVD coating, which resists tarnishing strongly. Unlike silver or gold-plated brass jewellery, it does not oxidise or discolour under normal daily wear conditions. Keeping it away from harsh chemicals helps maintain the finish over time.

Is Ektaraa jewellery safe for sensitive skin?
Yes. All Ektaraa jewellery is nickel-free, brass-free, and hypoallergenic. It is safe for sensitive skin, eczema-prone skin, and newly pierced ears. The PVD coating creates an additional barrier that prevents base metal contact with skin.

What is the difference between 316L and 304 stainless steel?
316L stainless steel contains molybdenum, which gives it higher resistance to chloride and saltwater corrosion. It is the grade used in medical implants and is the top standard for body-safe jewellery. 304 stainless steel is also corrosion-resistant and skin-safe, used in pieces where slight formability is beneficial. Both grades used by Ektaraa are safe for daily wear.

How long does PVD coating last?
With regular daily wear and basic care, PVD coating on Ektaraa jewellery is built to last 2 to 5 years. PVD is more durable than standard electroplating because the coating bonds at a molecular level rather than sitting as a surface layer. Keeping pieces away from harsh chemicals and storing them properly extends the coating's life further.

Can I wear Ektaraa jewellery while exercising or swimming?
Stainless steel and PVD coating handle sweat and light moisture well. We recommend removing jewellery before swimming in chlorinated pools or the sea for extended periods, as repeated exposure can affect any coating over time. For gym wear, Ektaraa pieces are suitable for most workouts.

What is the Wear Together combo discount?
The Wear Together collection offers curated bracelet and necklace sets at a 15% combo discount. The discount is applied automatically at checkout with no coupon code needed. Each set ships in a gift-ready box.

Does Ektaraa offer a warranty?
Yes. All Ektaraa pieces come with a 1-year warranty against manufacturing defects. Details are available on our Warranty Policy page.

Does Ektaraa ship across India?
Yes. Ektaraa ships across India. For delivery timelines, shipping costs, and order queries, visit our Support and FAQ page or read our Shipping and Delivery Policy.

What is Ektaraa's return and exchange policy?
We offer a 3-day hassle-free returns and exchange process. Full details on eligibility, timelines, and steps are available on our Returns and Exchange page.

The Ektaraa Philosophy

Jewellery should not need a special occasion. It should not sit in a box waiting for the right moment. It should not be something you hesitate to wear on an ordinary day.

Ektaraa was started on the belief that the best jewellery is the jewellery you actually wear. Day after day, through every part of your life. Not because it is expensive, but because it fits. Because it feels right on you. Because it becomes part of how you move through the world.

Every piece we make is built with that in mind. The material choices, the proportions, the weight, the finishes. All of it serves one purpose: jewellery that earns a permanent place in your daily routine.

Jewellery you live in.

Explore Ektaraa

Shop by Category
New Arrivals | Best Sellers | Everyday Minimal | Necklaces | Rings | Earrings | Bracelets | Anklets | Charm Jewellery

Sets and Combos
Wear Together - Jewellery Sets | The Fleur Gold Set | The Fleur Silver Set

Shop by Budget
Gifts Under Rs. 1,999 | Gifts Under Rs. 3,999

Learn More
Our Story | Ektaraa Journal | Jewellery Care | Our Testimonials

Customer Support
Returns and Exchange | Shipping and Delivery Policy | Support and FAQ | Contact Us | Privacy Policy | Terms of Service